ENDLESS WAYS TO PROMOTE YOUR BUSINESS

People I know, Friends, Relatives, Acquaintances, Neighbors, Kids – Make a list of everyone you know – start dialing, visiting, mailing, ….
ASK – everyone, everywhere, all the time
Offer to do fundraisers – local charities, churches, scouts, sports programs, class fundraises, PTO, etc.
Carry flyers, Success flyers, etc with you at all times (Make sure name, phone number, email address on everything)
Show on the road – always have an animal dressed in clothes in your car at all times
BOOTHS – craft fairs, craft shows, bazaars, street fairs, women’s shows, job fairs, business fairs, kids shows…
Hold an open house, invite everyone you know, encourage bring a friend
Offer to speak or demonstrate for a local group, club, organization
Wear your business – Noah’s Ark t-shirt– or any logo items you may have.
Leave your flyers everywhere
Hang flyers all over town – where allowed
Run ads in newspapers, school programs, sports programs, alumni books, yellow pages, craft show flyers, etc
Use positive language – “when you hold a home workshop” not “If”
Book parties ASAP – don’t let the interest grow cold
Ask for referrals “Do you know someone who might be interested”
Join your local Chamber of Commerce
Call big companies in the area and offer to do “classes” for the kids of clients, when they hold trainings, meetings, seminars.
Do a customer, hostess mailing every couple of months.
Random calls to kids and party businesses in yellow pages to see if they will keep your flyers on the counter
Keep parties fresh, exciting and fun
Leave your business card in all “drawing bowls” in businesses
Leave business card or flyer with all tips, when paying bill at Dr office, beauty salon (every time you write a check)
Follow through on all leads while they’re still warm/hot
Include flyers, business cards with all bills
Have husband, significant other promote your business at work – send along flyer and sample
Give each guest 2 or more business cards to pass out
Program your answering machine to advertise specials
Keep a few pictures of kids holding animals with you at all times. Either a flip book or color copy/reduce and put in baseball card holders on a key ring
Anytime anyone notices an animal you have with you, give them a flyer
Take the kids to restaurants that have playlands and have a few animals on the table while they play
Stay while your kids have their practices and work on business (label flyers) so that other mothers can see what you are doing
Call your customers/hostess anytime something new comes out – new product, new catalog, new special
Love what you do and make sure it shows at all times.
Send flyers, pictures of your kids with animals, to all friends/relatives out of state
Remind yourself not to prejudge – Noah’s Ark can be and is for everyone: all income levels, all ages, all races, both male & female, handicapped, stay at home mom’s, full time workers, busy people, not so busy people… You never know!!
Ask every single adult at a workshop or party if they would like to book
Don’t be afraid to give the hostess an extra flyer or two. Flyers are great advertising tools
Approach those in the party aisles at stores to see if they have ever heard of Noah’s Ark or would like info
Be ready to tell people in a short 30 second commercial what you do, make it catchy so that they are interested
Attend group meetings, regional seminars, convention, etc to keep your enthusiasm high and your idea box full
Network with other demonstrators to keep ideas fresh and your enthusiasm high
Don’t be afraid to ask questions of upline, downline, sideline, other demonstrators
Video tape your workshop – look for enthusiasm, interaction with guests/hostess, are you asking for bookings?
Take a look in the mirror – would you book a show, do business with yourself?
Send a catalog to a co-worker that has moved.
Send a catalog to your Tupperware, Discovery Toys, Etc. Reps or Exchange Shows.
Post a catalog in the teachers lounge at your child's school.
Post a catalog in the employee lunch room.
Advertise in your Alumni newsletter and or local newspaper
Give a Catalog to the receptionist at your doctor's or dentist's office
Advertise in your church bulletin
Host a show before or during a PTA meeting.
Host your own show. Could even be a fund raiser for your favorite charity.
Get a list from welcome wagon. New people may be looking for a consultant or a new job in your area.
Participate in a school fund raiser
Have your Husband or significant other promote the products at work.
Have you and your family members wear at shirt or sweatshirt promoting your product. .
Set up a display at a mall.
Put an ask me button on your purse or coat.
Hold an opportunity night.
Random mailings. Open a phone book and randomly choose.
Mention Hostess half price gifts and other benefits at least three times per show. .
Share upcoming specials at shows and during phone calls.
Encourage Hostesses to rebook a show in 6-9 months. She'll be the first to see and try new products.
Encourage relatives to book a show.
Offer to do a class for your local grocery store.
Start an email address book of customers who want to know what the monthly specials are, Don't forget to mention the
hostess specials, if there isn't one create one.
Encourage your hostesses and guests to refer potential hostesses to you.
Be friendly and enthusiastic.
Follow through on every booking lead.
 Ask, Ask, Ask
Use open ended questions, especially when dealing with bookings.
Read sales, self improvement, and positive thinking books.
Call at least two potential hostesses every night.
Dream and imagine the possibilities
Set goals and review them constantly, post them where you can see them.
Ask friends to help you get started or reach a certain goal.
Use hostess flyers.
Use postcards and or newsletters to continue to spark interest.
Follow up phone calls to particularly interested guests. They may decide later to have a show.
Have the hostess tell why she decided to have a show.
Give products as gifts or donations.
Don't be shy talking about your products or business.
Smile when talking on the phone. .
Be prepared to answer questions about your work.
Write down names of people who owe you a favor and then follow up.
Call the most familiar people first.
Spend time every day working on some aspect of your business.
Be willing to share the business opportunity.
Call anyone who has said maybe or sometime.
Contact schools.
Leave your flyers on bulletin boards or in local businesses.
Talk about upcoming specials with everyone.
Offer a bonus for hostesses who book on days or months you need and extra show.
Give extra service and time to good customers-they will be repeat hostesses and potential consultants.
Carry a note pad to jot down names as you think of them.
Let guests keep a sales brochure to keep on hand or pass around work.



BOOKING LINES (done at workshops)

*Use these lines throughout your workshop, when giving your booking talk to help increase your bookings from each show.
“I know at least ½ of you are going to want to have your own show”
“I’d love to come into any one of your homes because it’s so easy & fun.”
“Being a hostess is an absolutely wonderful experience because of the free collectibles and fun with friends.”
“______ is not only our hostess, but a very smart lady as well. She is taking advantage of our generous hostess plan. _______________(any special incentives you offer, or that is currently happening).
“I’m sure you’re all going to find so much you’ll just have to have that you will need to have your own party to earn some of it for free.”
“Did you know that my hostess receive on average ______________ worth of collectibles and clothing”
“What’s involved in being a hostess? Having fun & inviting your friends. That’s it! I do the rest. I have hostess packets right here and will bring all my collectibles to choose from”
“First guest to schedule a home workshop between now and __________ will receive…” (Your choice-Free t-shirt, outfit, etc)
“ “Why not reward your kids with a party of fun with friends and a generous hostess program?”
“Isn’t this fun. I’ll bet you want to have a night like this with your kids friends, too!”
“For those of you one a budget, you can get all the items on your wish list by hosting a show”

TIPS

* Use the word ‘collectibles’ – not animals
* Always personalize statements comments (hostesses name, customers experiences)
* Get previous hostess to give testimony
* Create immediacy –let them know when deadlines are, that you’re calendar is filling…
* Watch lingo – Bookings, recruit, - these are industry words
* Use affirmative words – “Your kids ARE going to have fun tonight” “You WILL just love this collectible.” “You CAN do this”
* Know your schedule or keep a calendar with you so that you ar READY to book shows
* PRACTICE your scripts, lines so that you know them by heart and they come natural. And so you can ad lib as need be based on objections, customer base.
* Make them want to book with you – spoil hostess, use names a lot, make friend with your guests/hostess – people do not hesitate to invite people they are comfortable with into their homes. Smile, laugh. Go with the flow. Relax.
* Know your hostess program and what the value is of it…


BOOKING TALK
(done at workshops)

B – Begin by Asking everyone
O – Open Minded
O – Optimistic
K – Keep at it
I – Include door prize sheets in your WS
N – No is not to be taken personally
G – Give incentives for bookings if needed
S – Show your enthusiasm and love of the product

KEYS TO A BOOKING TALK:
Why do one?
a. Personal commercial
b. Heart of your business

Parts of a Booking Talk
a. Build hostess up
b. What’s involved in being a hostess
c. What’s in it for them
d. Immediacy
e. Presentation – with a smile and enthusiasm or with eyes cast down and teeth gritted? Do you want to do their show or not?

Believing Actions
a. Do you have hostess packets with you? How many?
b. Do you have dates on your calendar your willing to do parties on?
c. Do you ASK for the bookings?
d. Do you practice your talk, your presentation? Do you know it by heart?

When to do one?
a. At beginning of workshop – when talking about how smart current hostess is…
b. During workshop
1. As guest ooh-ahh over the Collectibles
2. Anytime a guest says, “Oh, I want it all…”




Booking Scripts

1. Phone calling -
“________, I’m so excited about this new special Noah’s Ark is offering and thought of you right away. I know you’ve always had great workshops and your kids love the animals. Would you like to gather a few friends and take advantage of this ___________ special? Which is better for you ______________ (list a few dates)”

2. Phone calling -
“_______, I’m so excited about this new special Noah’s Ark is offering and though of you right away. I know in the past you’ve expressed an interest in what I do and now would be the perfect time to host your first workshop. Would you like to gather a few friends and take advantage of this special offer? Which day works best for you, I have the following available_____________

Phone calling -
“ _________, I am so excited to share what I’ve been up to lately. Have you ever heard of Noah’s Ark Animal Workshop? (NO), It’s a great company that allows me to help kids discover something creative and relaxing. I’m hosting an open house on ________and I’d love to have you come. I am offering a special prize for those who bring a friend. I will send you a formal invitation reminder in the morning.”


4. Phone calling
“I just became a crew member, and I’m so excited about teaching kids to make their own stuffed animal! I’m calling because I knew you would want to be one of the first to hostess your own home workshop and share the fun with your friends kids” “ We have a wonderful hostess program, 11 collectable animals and adorable clothes to dress them in.” “I know you and your friends will be amazed at the quality of these collectable animals!” “Is there a day of the week or time that is best for you to hold a workshop?”

5. Phone Calling
“___________, Is this a good time? My name is _________ I met you at _________party. Your child seemed to really enjoy him/herself. I am scheduling workshops for February and would like to offer you the chance to earn great hostess only specials by sharing a day of stuffing animals with your friends kids. Is this something that would interest you at this time? (If no, ) Would you like me to call you in the future with new specials or add you to my mailing list? (If yes) I have the following dates available, what works for you?


6. At Workshops
“If you had a great time today, why not open your home to a fun day of making some new fluffy friends. We can plan a workshop to meet yours & your friends needs. I have the following dates open _________”